This research topic examines how design can be the driver of social innovation and social entrepreneurship that brings value to business. The research topic explores design practice that is entrepreneurially focused and grounded in sustainable and socially responsible practice.
‘Business is being forced to find new ways to generate customer value, brand equity and competitive advantage. This shift will centre on finding creative ways of putting positive social impact at the heart of a successful business model. The only good businesses will be those that do good. Forget CSR, think Creating Shared Value (CSV). Think localism, authenticity and transparency. Think Social Innovation, Social Enterprise’ (DA&D 2012)
A key focus explored through this research topic is, are businesses ready for a designer who drives business growth through design entrepreneurship and social innovation.
Contact: Russell Kerr (russell dot kerr at rmit dot edu dot au)