7.30 Report is a flagship national current affairs television show that is broadcast to the entire nation by the national (state based) ABC. Two things I find of interest, no, three things, in the transcript (and I did watch the story last night to boot).
That this story got, by anyone’s standards, plenty of airtime, the story would have got at least five minutes of ’serious’ journalistic coverage. But reading the transcript, it treats all blogging as journalistic, uses warblogging (the preceeding stories were all on Iraq) as the only model, yet manages to say very little about what blogging actually is. In particular assuming that most of it is sort of derived from people listening to media sources at home and offering editorial commentary. Um, yes, and what does a journalist do most of the day apart from read the wires, watch CNN and BBC World, and offer commentary? (I’m reminded of the junior reporter from the Melbourne Age< on their first posting to the national capital who’s morning job was to listen to ABC radio’s AM current affairs program and to rewrite the copy for the paper.) So I’m intrigued that so much time in a major media space manages to convey such little actual knowledge.
The second point is perhaps obvious, or only apparent after the fact, but you find much better content about blogs in blogs. I imagine it is a bit like trying to explain what a newspaper might be on television when you’d sort of realise pretty quickly that the best way of figuring the thing out would be to start reading them.
The final thing is just the vanity of journalism. This is a truism in professional journalism – a reporter being injured, captured, hurt or whatever is always considerably more newsworthy than most other people having the same thing happen to them. So this story about blogs is actually only about war blogs (because being a foreign correspondent is, alongside being a political commentator from the national capital, the top of the journalistic tree), and then only about their relationship to journalism. Blogs aren’t a reaction to journalism, though the way journalists respond to them you’d be hard pressed to know that.
Finally, (yep, there’s a fourth), if this link is picked up in the blog community then someone at the ABC will probably pretty quickly realise the significance of blogs in terms of the connections they make. This just has to be a high link somewhere and the page will get a traffic spike that someone might figure out represents a completely different economy to that understood by journalists and broadcast media (including newspapers).
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Network Literacy