Dan has made some excellent observations about vogs, with a bit of Barthes on the side. Amongst other things he writes:
I think the idea of the punctum, in relation to blogs and vogs, is a fascinating suggestion. Punctum is Barthes’ term from his Camera Lucida, it refers (from memory) to that moment in a photograph where something is captured that calls outside of the sameness of the image. An exceptional moment, rendered all the more exceptional because the photograph has ’snapped’ it in the everyday. The punctum is something that calls to you from the photograph, it is personal, intimate, quotidian and marked by the indexicality of the indifference of the device. (A bit like the distinction Deleuze draws between the ‘pose’ and ‘equidistant moments’ in Cinema One.) Vogs are about the punctum in this sense, the plainness of the everyday that enfolds the personal into the disinterest of the observational.
However, within that they are also somewhere about rarefying this aesthetically. That’s a grand way of saying that, like blogs as prose, there is an aesthetic endeavour in blogs which is not so much the punctum-as-universal but the attempt to show those moments or events that carry significance within the everyday. Vogs are microdocumentaries that aren’t about the exceptional – unless that is something you’ve found on the way to somewhere. They celebrate the quotidian simply because the time to observe, construct, and share has been made.
For example in the holiday vogs that I’ve been working on the images that I’ve selected are neither poses in the sense of privileged instants, nor are they ‘punctums’ in Barthes’ sense, but they show their collection of indifferent moments (a series of photographs snapped irregularly from the train with two minutes of people walking in the rain on the footpath) that are not indifferent simply because they form part of other narratives and other experiences. The point of vogs is not to go out and seek footage in the style of the ‘hunter’ documentarist, it is more like Ross McElwee in Sherman’s March. Just watch, assemble, and do.
Tags: deleuze, hypertext, Vogging






