bleeding obvious

I got this via Steve Garfield on the videoblogging list:

Now that video can be produced cheaply and with reasonable production values, and now that it can be affordably distributed and perhaps even easily monetized, will we see an emerging new class of “video site producers” rather than classic textual content. In 1994 when the Web really emerged, it helped bring forth an explosion in the amount and richness of text that was produced and available globally. I believe we’re at the front-end of a very similar curve in video, and this world / opportunity is not going to look very much like how we as consumers find, acquire and view video today. [Jeremy Allaire]

Am I the only one who thinks this is stating the bleeding obvious. Perhaps I should seek a job out there in startup technology land? If telcos and prosumer companies still haven’t figured out that the revolution is not about consumption but about writing and reading, about making and watching, about publishing/distributing and consuming, then they ought to go broke. SMS, HTML, blogs. What do these three killer literacies have in common? That they’re literacies and that they are as much about writing as reading (aside to North Americans: there around 500 billion SMS messages sent per year, and rising, in the US average is 13 per year per user, the monthly average of any young adult in Asia, Europe or Australia is at least 50 [source]). The paradigm shift is in literacies of production, letting us all become authors/makers/distributors. I spend more time writing my blog than reading others, I spend more time making vogs than viewing others, I spend more time writing email than reading email.

Tags: