Ads and Video Blogs
I am going to write the essay that I’ve ranted about for two years. Why tv shows us most of what we need to know about multilinear narrative. Then I’ll write the essay about why ads are easily the clearest beginning point for thinking about videblogging.
The link below is a qtml (QuickTime Media Link) which you can make using QuickTime pro (buy the forthcoming O’Reilly video blog hacks book to find out how). Follow it to launch an Australian tv ad for beer that is very popular on blogs, via email etc. It will open in QT player and take up your screen for you (what the heck). There’s a story about it in todays quality broadsheet (the link will die quickly since they lock up the archive behind a free subscription system).
This is not viral advertising. But it is an example of how short content works well online. Since, as reported, the company is happy about it being distributed like this, I’m assuming someone somewhere is not enforcing their existing copyright – after all, for some things it makes sense for them to be allowed to spread. It’s a good ad, the one prior to this, in the same series, I think is better only because it mocks beer ads rather than British Airways and Lord of the Rings.
Oh, the movie: 10.6MB, QuickTime 6 or better.
Tags: hypertext, Vogging