Cruxy Live

Cruxy is now live. Sort of Blip for audio, video, it uses the ‘ablums’ terminology to think about collections (you create an album and upload it, so a collection of videos, or audios for example, would be an album) and has hooks into Second Life too. 70% of revenue goes to content creators, and the revenue model for creators seems to be that you can charge for your content and so Cruxy manages this on your behalf (nice). Presumably, but I haven’t checked, there is a minimum payment required to cover their processing costs. I think they are aiming to do the next step for rich media creators what Kagi did for shareware developers. Kagi undertook to manage all the back end financial transactions and management for shareware you wanted to sell, making it viable for individual developers and providing both with an income stream. Cruxy is the same, though they are also offering at the front end a media management resource to boot.

This is a very positive next step from the carnivalesque noise of YouTube. Rights are retained, if you have material worth paying for then you might get a return, and it recognises that this is about media, not video or audio, but both. (At the end of the day I can’t help experiencing YouTube as being about users not creators, my kids go there to find funny clips all the time, but certainly don’t think of it as a place to create work or to publish work. They use their blogs for that – and currently treat blogs as entirely disposable – YouTube is their online video library, and that’s all it is.)

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