Yet more evidence that video on the web is television. Via Inside Online Video we have the Interactive Advertising Bureau setting guidelines for ads in online video, while also mentioning Videorix, one of a growing band of services all about getting ads into your videos.
This just helps push audience aggregation into an area where it has no right being, and once again mistakes audience quantity with the qualitative publishing, video creating and writing we can do online. Yes, you don’t have to use these services, but this is where the traffic goes and becomes the hegemonic normalised and normative form for what video online will be. Petit TV. The mediocrity of the vision is despairingly impressive.
Tags: Vogging
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