This year in the honours program I am insisting, as much as I can, that all project students produce highly polished finished media artefacts. This applies not just to the key production component of their projects but to the exegesis as well. We have two student designers working with us developing a variety of publication templates, and the work will be sent to print and is expected to be bound with a decent cover and binding.
I do this for several reasons. The first is that it reflects well on the program I run if we have work that is finished and presented to this standard. It separates us out from many other honours programs where the completed written work is A4 double spaced Times New Roman with a 2.5 cm margin, spiral bound. The second is that it really adds value for the experience for each of the students. Their work looks, well, like real work, and it means they have something physical that is worth hanging onto, showing, and owning. Thirdly they begin to see that working with a designer adds value to what they do, and that they really are not designers themselves. This is quite an important one for me, probably because I tend to collaborate with designers regularly, but too many students think that they can design because they can layout something in Word or inDesign. The difference between what they can do, and the simple templates that are provided, is an eye opener for them. This also matters as my students, in the future, will be media workers and I think they should learn how to work with designers all through their media practice, and recognise that design is a skill set that complements their own. Finally, and this I think is the most important reason, it means their objects will be touched.
Imagine you’re in an interview and want to show what you did in honours as part of this interview. You have a spiral bound A4 single sided Times New Roman 12 point double spaced document. To the interviewer it looks (and remind them) of all the other assignments they have done, and all the cheap do-it-yourself office reports they get to read. Now imagine something with a decent binding. Full colour cover with a graphic. You pick it up because it invites interest and as you open it you see full page spreads with decent typography. You might not read it, since you don’t have time in the interview, but because it is well designed you want to touch it and see what it is. It invites. This is one role of design, and it means for the students that their work becomes something that invites others to look at it, ask about it, and not glance at it and then set it politely to one side.
Tags:
Lifes Little Pieces,
practice,
teaching