In new media we interpret forwards not backwards. Eg in a Korsakow film we see the current clip and what comes next. We always wonder not “why do I see this clip after the one before” but “what is the relation between this clip and those thumbnails?”. So we interpret forwards here, this is the reverse of film interpretation which always can only look backwards because you can never see what comes next. This is, surprisingly, not considered in much work in this field where the hermeneutics of this media is treated as the same as in film.
Guess need to add it to the long list of things that I ought to write.